Coming In Early 2026
Inside the Book
Packed with hard-earned insights and practical business strategies, Joe Giacalone’s new premiere book, Paint the Future, shows you how to leverage your blue-collar roots to disrupt your industry and build a respected national brand.
In his book, Paint the Future, Joe shares the lessons and strategies that helped him transform the painting industry—and can help others do the same in their own fields. Key insights from the book include:
- Lead with values, not shortcuts
Success in the trades comes from integrity, not cutting corners. - Build systems, not just businesses
Operational excellence and scalable systems are the foundation of long-term growth. - Use technology to simplify, not complicate
From estimating to project management, innovation should enhance the customer and employee experience. - Hire for character, train for skill
A strong culture starts with the right people and grows through mentorship and accountability. - Treat the customer experience like a craft
Every touchpoint matters, from the first quote to the final walkthrough.
The Author
Written by Joe Giacalone
Joe Giacalone is a blue-collar entrepreneur who turned hands-on experience and real-life challenges into a proven blueprint for success. His journey into painting began in high school, but it was his commitment to raising industry standards that truly set him apart. Frustrated by a culture of cutting corners, Joe founded Arch Painting on the values of professionalism, trust, and craftsmanship. His time on job sites and in classrooms—from working at Harvard to earning a Master’s from Boston University—shaped both his business and his mission to elevate the trades. Now, as a recognized expert, Joe shares his insights in his book Paint the Future, a no-nonsense roadmap for disrupting and redefining an often-overlooked industry.