
Meet Joe Giacalone
Joe Giacalone is a blue-collar entrepreneur who turned hands-on experience and real-life challenges into a proven blueprint for success. His journey into painting began in high school, but it was his commitment to raising industry standards that truly set him apart. Frustrated by a culture of cutting corners, Joe founded Arch Painting on the values of professionalism, trust, and craftsmanship. His time on job sites and in classrooms—from working at Harvard to earning a Master’s from Boston University—shaped both his business and his mission to elevate the trades. Now, as a recognized expert, Joe shares his insights in his book Paint the Future, a no-nonsense roadmap for disrupting and redefining an often-overlooked industry.
Joe helps businesses grow—from small to big.
Joe partners with companies at every stage to unlock potential and drive growth. Whether advising in the boardroom, mentoring founders, or investing in bold ideas, he brings a hands-on, collaborative approach to every relationship. His work bridges vision and execution to help businesses thrive.
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Coaching for Trades Entrepreneurs
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Angel Investing in Trades & Beyond
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Board Participation & Advisory Roles
Backed by years of industry experience and trusted brands.
Frustrated by the industry’s reputation for cutting corners, Joe founded Arch Painting to bring professionalism, trust, and craftsmanship back to commercial painting. Recognizing the need for the same high standards in the residential market, he later launched Paintzen, a tech-forward approach that simplified the painting experience for homeowners. Joe’s time on job sites and in classrooms shaped his innovative approach to business and commitment to raising standards across the trades. His leadership and deep industry knowledge eventually led him to write Paint the Future, a book designed to help others build success with the same integrity and drive.

Explore Joe’s Companies
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Since 1997, Arch Painting has been known for providing the attentiveness and accessibility of a small painting company with the resources and capabilities unrivaled even by larger competitors.
Explore Arch Painting -
Founded in 2013, Paintzen revolutionized residential painting by making it easy to find trusted painters. Built to remove the stress from home projects, it offers expert crews, quality processes, and support from start to finish.
Explore Paintzen