Packed with hard-earned insights and practical strategies, Joe Giacalone’s new book, Paint the Future, shows you how to leverage your blue-collar roots to disrupt your industry and build a respected national brand.

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Meet Joe Giacalone

Joe Giacalone is a blue-collar entrepreneur who turned hands-on experience and real-life challenges into a proven blueprint for success. His journey into painting began in high school, but it was his commitment to raising industry standards that truly set him apart. Frustrated by a culture of cutting corners, Joe founded Arch Painting on the values of professionalism, trust, and craftsmanship. His time on job sites and in classrooms—from working at Harvard University to earning a Master’s from Boston University—shaped both his business and his mission to elevate the trades. Now, as a recognized expert, Joe shares his insights in his book Paint the Future, a no-nonsense roadmap for disrupting and redefining an often-overlooked industry.

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Joe helps businesses grow—from small to big.

Joe partners with companies at every stage to unlock potential and drive growth. Whether advising in the boardroom, mentoring founders, or investing in bold ideas, he brings a hands-on, collaborative approach to every relationship. His work bridges vision and execution to help businesses thrive.

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Backed by years of industry experience and trusted brands.

Frustrated by the industry’s reputation for cutting corners, Joe founded Arch Painting to bring professionalism, trust, and craftsmanship back to commercial painting. Recognizing the need for the same high standards in the residential market, he later launched Paintzen, a tech-forward approach that simplified the painting experience for homeowners. Joe’s time on job sites and in classrooms shaped his innovative approach to business and commitment to raising standards across the trades. His leadership and deep industry knowledge eventually led him to write Paint the Future, a book designed to help others build success with the same integrity and drive.

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